Pitching with
Storytelling
Intelligence

Led by Patrick McAleenan, journalist and PR consultant, Jaw Dropping workshops bridge the gap between brand communications and editorial storytelling. Learn how to turn PR outreach into stories that are emotionally intelligent, beautifully framed and editor-ready.

What You’ll Learn

How Editors Really Think

Step inside the newsroom mindset – what gets published and why. Discover proven editorial criteria and how to structure stories with timing, tone and tension.

Turning Angles into Narratives

Move beyond press releases. Shape your client or brand message into relevant, human editorial stories that truly resonate.

Live Pitch Clinic

Bring your pitch. We’ll dissect and refine it together for maximum impact and clarity.

Building Better Relationships

Learn to approach journalists with empathy and purpose. Build connections based on respect, curiosity and strong writing.

Who’s It For

PR, brand and communications professionals aiming to:

  • Secure meaningful press coverage

  • Build lasting media relationships

  • Pitch with confidence and creativity.

Format Options

  • Half or one-day in-person intensive

  • Four-part online masterclass

  • Bespoke in-agency team training

Optional Add-ons

  • Pitch Surgery: one-to-one editorial coaching

  • Sector Deep-Dives: lifestyle, luxury, drinks, design, culture

  • Founder & Thought Leader Storytelling: personal narrative development

  • Patrick’s ‘Red Pen Review’: line editing and feedback

For further information and pricing, contact us.

Patrick McAleenan leading a workshop

Client praise for our workshops

  • "Patrick is a storyteller at heart – whether that’s words, visuals or big ideas. I’ve seen it up close when we worked together on Don Papa (my agency was their UK PR). So I hired him to host storytelling workshops for my team – to install a little (or a lot) of that magic into their thinking and ways of pitching to press. I’ve seen it work and already look forward to the next one.”

    Clemence de Crecy, Founder of Clementine Communications 

  • “Patrick’s PR support transformed my self-published first book into a bestseller. With coverage in the FT, Guardian, Forbes, Telegraph and others, I went from ‘unknown’ to signing a book deal with Penguin. As both a journalist and PR, he brings a rare blend of insight, credibility and strategy. It made all the difference. Our collaboration wasn’t just about more press – it was about meaningful pitches that connected with journalists. He later wrote a feature in Metro about how the book inspired him to declutter his own home!"

    James Wallman, Best-selling author & CEO WXO (World Experience Organisation)